Are you advertising or are you marketing? Ask anyone (even seasoned professionals) the difference between marketing and advertising and you’re likely in for a long conversation. While these two terms often are used interchangeably to mean the same thing, the truth is, there’s a huge difference. And knowing that difference can help you form a […]
Monthly Archives: May 2018
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May
May
The Human Element It’s been said that it takes less than three seconds to have an emotional reaction. That’s good news if you’re vying for a customer’s attention because American attention spans seem to be growing shorter. Emotions process sensory input in one-fifth the time our cognitive brain takes to formulate the same input. Therefore, […]