How Can I Stand Out?
Your content, SEO, and the Google machine
How many times have you asked someone a question only to get the answer, “I don’t know; Google it.” Google has become more than just a household name, it’s an adjective in today’s lexicon.
We love Google and the statistics show it. The search engine Goliath reports processing more than 40,000 search queries every second which translates to an average of 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Trailing just behind in terms of popularity is Google-owned, YouTube. YouTube is the most popular online video property in the United States with 180.7 million users in 2017. The 2018 forecast is even brighter with that number expected to grow to 184.7 million.
With these numbers we see an interesting trend developing; when people want information on a given topic, they are searching YouTube to find it. Need to fix the kitchen sink? YouTube it. Wonder what goes into making bread? There’s a video for that. YouTube provides a wealth of knowledge at your fingertips with informational videos, explainer videos, commercials, films, and beyond. Instead of reading how-to manuals or articles, people are looking to videos for education. So, what does that mean for you?
You can use this information to your advantage in three ways:
- Post your marketing videos on YouTube. We not only produce videos, we’ll deliver them to you in the optimal online format and guide you through posting. We’ll even show you how search engine marketing (SEO) will affect views. Even if you’re really only concerned with posting on Facebook, loading videos to YouTube will improve SEO and get you more viewers.
- Buy advertising space on YouTube and your videos will show up to anyone watching. With more than 180 million viewers and more than 5 billion videos watched every day (with a viewing session of more than 40 minutes), it is hard to argue the return on investment.
- More than 70 percent of YouTube watchers are looking for how-to videos with more than 100 million hours watched. We can integrate these types of videos into your marketing campaign positioning you as an industry thought leader to capitalize on those viewers. We recently did this for a client who wanted a tutorial for their customers on how to clean their product. They positioned themselves with a helpful how-to video gaining happy customers and created efficiencies by cutting down on the amount of emails asking for this useful information.
The bottom line is, YouTube has grown to its current size because video marketing is becoming increasingly important. As consumers demand more video answering random questions and educating them on everything from cleaning clippers to installing kitchen cabinets, this medium will only grow in popularity. And whether you’re looking to dip a toe into the water with just one video on one platform or integrate video into a larger marketing campaign, let us help you get in front of the largest number of consumers available to you. Because we don’t just produce video, we’re a video marketing leader helping you find new and creative ways to grow and succeed.