Monthly Archives: May 2018

Quad Cities Video Production | Are You Advertising or Are You Marketing?

Quad Cities Video Production | Rize Creative Group, Inc.

Are you advertising or are you marketing? Ask anyone (even seasoned professionals) the difference between marketing and advertising and you’re likely in for a long conversation. While these two terms often are used interchangeably to mean the same thing, the truth is, there’s a huge difference. And knowing that difference can help you form a […]

Quad Cities Video Production | The Human Element

Quad Cities Video Production | Rize Creative Group, Inc.

The Human Element It’s been said that it takes less than three seconds to have an emotional reaction. That’s good news if you’re vying for a customer’s attention because American attention spans seem to be growing shorter. Emotions process sensory input in one-fifth the time our cognitive brain takes to formulate the same input. Therefore, […]