Can You Hear Me Now? You’ve got an eye-catching video and the numbers show that consumers are watching it like crazy. But are they watching it with the sound on or are they missing your message? More than half of the video content on the Internet these days is watched on mobile devices. That means […]
Category Archives: Education
16
Jul
Jul
Why Yes, Quality DOES Matter! Whether you’re running a mom-and-pop shop or are the marketing manager of a Fortune 500 company; what you put out into the world is how people will see your brand. Afterall, perception is reality. They will make snap judgments based on the face you put forward because in this world […]
05
Jun
Jun
How Can I Stand Out? Your content, SEO, and the Google machine How many times have you asked someone a question only to get the answer, “I don’t know; Google it.” Google has become more than just a household name, it’s an adjective in today’s lexicon. We love Google and the statistics show it. The […]
31
May
May
Are you advertising or are you marketing? Ask anyone (even seasoned professionals) the difference between marketing and advertising and you’re likely in for a long conversation. While these two terms often are used interchangeably to mean the same thing, the truth is, there’s a huge difference. And knowing that difference can help you form a […]
03
May
May
The Human Element It’s been said that it takes less than three seconds to have an emotional reaction. That’s good news if you’re vying for a customer’s attention because American attention spans seem to be growing shorter. Emotions process sensory input in one-fifth the time our cognitive brain takes to formulate the same input. Therefore, […]