We pride ourselves on telling great stories and being able to connect an audience to a business or product through emotion, but sometimes that’s not the right direction. When evaluating any video production project we have to find out who the intended audience is, what the purpose is and how to best translate that into an […]
20
Aug
Aug
We are so excited to announce that we have just been nominated for an Emmy! The particular piece that was chosen is a local public service announcement that we produced earlier this year. We love that we are able to follow our passion each and every day and to be recognized by the National Academy […]
08
Aug
Aug
Can You Hear Me Now? You’ve got an eye-catching video and the numbers show that consumers are watching it like crazy. But are they watching it with the sound on or are they missing your message? More than half of the video content on the Internet these days is watched on mobile devices. That means […]
16
Jul
Jul
Why Yes, Quality DOES Matter! Whether you’re running a mom-and-pop shop or are the marketing manager of a Fortune 500 company; what you put out into the world is how people will see your brand. Afterall, perception is reality. They will make snap judgments based on the face you put forward because in this world […]
05
Jun
Jun
How Can I Stand Out? Your content, SEO, and the Google machine How many times have you asked someone a question only to get the answer, “I don’t know; Google it.” Google has become more than just a household name, it’s an adjective in today’s lexicon. We love Google and the statistics show it. The […]
31
May
May
Are you advertising or are you marketing? Ask anyone (even seasoned professionals) the difference between marketing and advertising and you’re likely in for a long conversation. While these two terms often are used interchangeably to mean the same thing, the truth is, there’s a huge difference. And knowing that difference can help you form a […]
03
May
May
The Human Element It’s been said that it takes less than three seconds to have an emotional reaction. That’s good news if you’re vying for a customer’s attention because American attention spans seem to be growing shorter. Emotions process sensory input in one-fifth the time our cognitive brain takes to formulate the same input. Therefore, […]
16
Feb
Feb
Client Testimonial – Elliott Aviation The following is a testimonial that we received from Elliott Aviation. They are an amazing client to work with and we have a relationship where we’re constantly pushing each other to go bigger and better. Here is what they had to say: “I’ll admit, I’m a tough client. I have […]
04
Feb
Feb
Welcome to Rize and thank you for taking the time to check us out! Although this is a new brand we’re launching, we’ve actually been in the video production industry for over 13 years. We have a true passion for what we do and every project we produce. Some would call it an obsession but […]